Snapchat launches AR lens inspired by the Barbie movie
On Friday, July 21, one of the most anticipated feature films of the summer opens: «Barbie«. The film tells the story of the famous doll, who is expelled from barbieland for not meeting established beauty standards.Despite this, he lives an exciting adventure in the human world. margot robbie plays Barbie and Ryan Gosling to Kenwho recently visited Mexico to promote the film.
Snapchat and Warner Bros team up to offer an interactive experience
In commemoration of the premiere, Snapchat and Warner Bros. Discovery launched an interactive experience of Augmented reality.
Have you ever imagined dressing like Barbie or Ken? The Official Lens of the film features a wardrobe with a variety of outfits and accessories inspired by the film, which you can try on right on your camera. mobile phone.
How to use the new Snapchat lens?
the lenses of Augmented reality in Snapchat give you immersive experiences that can alter your appearance and transform the world around you with animations, objects, characters, and 3D graphics.
These interactive experiences offer you the opportunity to capture photos or videos using both the front and rear cameras of your phoneand move freely with the outfits of Barbie.
Campaigns that use immersive experiences from Augmented reality have emerged as a standout trend this year as they allow brands to build connections with their audiences.
Currently, more than 250 million people around the world participate daily in Augmented Reality experiences in Snapchat.